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RSSWhat just changed in AI search.
Short editorial posts on what we're seeing across ChatGPT, Claude, Gemini and Perplexity, and what marketing teams should do about it. Updated three times a week.
Google's new search box accepts PDFs, and that should worry your content team
When the input changes, the retrieval changes. Text-only optimization just got narrower.
Read itMore from the blog
- May 27, 2026 · 2 min
OpenAI signed Folha and UOL, and the Portuguese citation pool just got smaller
A two-publisher deal in Brazil tells you how ChatGPT will handle non-English news answers everywhere else
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May 19, 2026 · 2 minOpenAI's Apple breakup is a distribution lesson for everyone else
The 'leap of faith' deal failed because invocation friction killed usage. Same problem your brand has inside ChatGPT.
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May 16, 2026 · 2 minGoogle says GEO is just SEO, and the mythbusting list is the real news
The optimization debate gets less interesting. The list of tactics Google explicitly tells you to stop doing gets more interesting.
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May 14, 2026 · 2 minAnthropic's product chief says proactivity is next, which rewrites what 'being cited' even means
If Claude is setting up your customer's automations before they ask, the citation moment moves from query to setup
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May 13, 2026 · 2 minThreads gets a Grok clone, and the @meta.ai reply is the citation surface
When the AI's answer is a public post, the post itself becomes the artifact other models will eventually read
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May 12, 2026 · 3 minSchema markup didn't move AI citations, and the Ahrefs test explains why
JSON-LD correlates with citations because good sites use it, not because models read it
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May 11, 2026 · 2 minReddit as an AI citation source is real, but the webinar math isn't the story
A 2,000% visibility lift sounds like a pitch deck. The underlying mechanic is more interesting than the number.
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May 10, 2026 · 2 minGoogle's subscription API is the part of the AI Overviews update worth reading twice
More links is the headline. A login bridge between publisher subscriptions and Google accounts is the actual shift.
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May 9, 2026 · 1 minClaude just got more generous, and that matters for anyone tracking citations
More compute could mean longer answers and a different shape of citation surface
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May 8, 2026 · 2 minOpenAI's new safety guardrails change how brands should write crisis content
The 'Trusted Contact' feature means your mental health resources might finally get surfaced in AI responses
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May 6, 2026 · 2 minChatGPT ads are here, but citation placement isn't for sale
OpenAI's new Ads Manager changes how brands reach users, not how they get cited in answers
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May 5, 2026 · 2 minOpenAI's safety crackdown changes what gets cited
New enforcement could make your brand harder to find in ChatGPT answers
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May 5, 2026 · 2 minWhy enterprise AI partnerships change nothing for search citations
Anthropic and OpenAI are chasing corporate contracts, but the real game is still who gets quoted in answers
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May 5, 2026 · 2 minGovernment ChatGPT just went live
FedRAMP certification means federal agencies can now use ChatGPT Enterprise. Here's why that changes what gets cited.
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May 5, 2026 · 2 minYour content gets crawled. So why doesn't ChatGPT cite it?
The invisible filter between AI retrieval and AI answers is where your competition wins
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